Tablet market share growing faster for Android than Apple
According to the latest figures from research and consultancy firm Strategy Analytics, in the fourth quarter of last year the market share for Android tablets rose from 29.0% to 39.1%. However, Apple retained its dominant market share of tablet sales, falling from 68% to 58% compared to the same period in 2010; Apple's overall tablet sales rose by 111%, from 7.3 to 15.4 million units. The total number of tablets shipped during Q4 2011 is given as 26.8 million, an increase of 150% over 2010.
These figures do not reflect as well as it might seem at first sight on the general Android tablet market; Strategy Analytics includes the Barnes and Noble Nook and the recent and popular Kindle Fire among Android tablets. According to a report on the Laptop Mag blog, the author of the Strategy Analytics study has said that the Kindle Fire and Nook account for 40% of Android tablet shipments: approximately 4.2 million of a total 10.5 million in the fourth quarter of 2011. The detailed breakdown by manufacturer of Android systems has not yet been released.
- Market researchers: Apple to dominate media tablet market until 2015, a report from The H.
- Why Android will win the tablet wars, a feature from The H.