SugarCRM launches new partner programme
SugarCRM has launched Open+, a new partner programme for resellers of the open source customer relationship management solution for marketing and sales. The company intends to offer partners better incentives to recommend SugarCRM to their customers and increase the market reach of the CRM application. SugarCRM, which has been helmed by Larry Augustin since last year, announced the new programme at the XChange Solution Provider 2K10 event in Los Angeles.
Open+ builds on SugarCRM's existing partner programmes to provide additional value by offering partners access to a market development programme, more access to SugarCRM's Open Cloud platform, and has a referral programme which offers rewards for each qualified lead referred to SugarCRM. This is supported by a new customer reference programme to highlight success stories with the open source SugarCRM platform.