SourceForge Inc changes its name to Geeknet
SourceForge Inc. has announced that it has officially changed its name to Geeknet. According to Scott L. Kauffman, President and CEO "Renaming the company Geeknet is the latest step in our rapid transformation.” The company believes that the new name will be a more accurate articulation of its business. Kauffman said "With Geeknet as our calling card on Madison Avenue, we are now able to clearly define the audience we serve and more effectively capture the business opportunity that we are addressing,”.
The company's current communities include its SourceForge.net application and code repository site, Slashdot, ThinkGeek, freshmeat and Ohloh. In total, the company serves a community of nearly 40 million geeks each month. To support the new brand, the company will reportedly be launching a series of programs to raise awareness of the new name, although additional details have yet to be announced.
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