Sony Ericsson unveils prototype green phone
Sony Ericsson has presented an environmentally friendly concept mobile. The GreenHeart concept considers the entire lifecycle of the product. It includes a bioplastic housing and a keyboard made of recycled plastic. The charger consumes only 3.5 mW of power in trickle mode – a significant improvement over the charger that comes with Nokia's eco-mobile, the 3110 Evolve, which draws 70 mW.
The company is also taking packaging and the user manual into account: packaging will be smaller and lighter, since the manufacturer would use HTML help instead of including a printed manual. The "Ecomate" game that comes preinstalled on the handset would give customers information on environmental protection. But the GreenHeart is not a mature product yet. Sony Ericsson wants to determine which individual parts to include in the production handset only after talks with its partners and customers.
Sony Ericsson announced that it has set up special collection points to dispose of handsets in an environmentally friendly way or to recycle them. The company has already set up some 500 collection points in India, Taiwan, China, Thailand, Singapore, the US, and Mexico. By 2009, the company intends to expand the program to include every country where it does business. However, Sony Ericsson only wants to set up its own collection points in countries in which the existing recycling system is considered inadequate.