Microsoft market research: the joys of Vista

In an effort to polish the battered image of Windows Vista, Microsoft has released videos of an experiment christened "Mojave" as part of a new advertising campaign. According to its own information, the Redmond company invited 120 test subjects to San Francisco, where they were to be convinced of the benefits of a would-be future version of Windows called Mojave. The Vista campaign website contains videos of participants’ surprise when it is revealed to them that the system was in fact Vista.

Microsoft even lets a sceptic speak out – but he only asks why the version of Windows is so much faster. Microsoft was satisfied, since nearly all of the participants gave Mojave a better score than they gave Vista before the experiment.

The Vista campaign website shows videos of happily surprised users.

(trk)